Moraira is usually popular with buyers who like smaller coastal towns and a slower pace of life. Calpe feels busier, especially around the beaches and promenade, and tends to have more apartment buildings near the seafront. Javea attracts buyers looking for a mix of traditional Spanish atmosphere and year-round activity.
Benissa Costa and Benitachell are also regularly considered, particularly by buyers wanting somewhere quieter while still remaining close to the sea.
Apartments themselves vary a lot depending on the area. Some are newer developments with pools, terraces and parking, while others are older apartments closer to town centres where daily life is within walking distance.
A lot of buyers actually begin by searching for villas before deciding an apartment suits their lifestyle better.
That happens more often than people expect.
Many only spend certain parts of the year in Spain, so having a property that can be locked up easily becomes important after a while.
People also tend to enjoy the day-to-day side of living on the Costa Blanca. Morning cafés, local markets, walks near the marina or evenings out without needing the car all make a difference once buyers spend time in the area.
Travel connections are another reason the region remains popular with overseas buyers. Alicante and Valencia airports both make regular trips relatively straightforward for most of the year.
Apartment prices depend on location more than anything else. Sea views, newer buildings, larger terraces and walking distance to the beach usually increase demand quite noticeably.
Properties close to the coast or within established towns often attract attention quickly when the market becomes busy.
Buyers searching in this area also regularly look at:
At Hamiltons Real Estate (previously Hamiltons of London), we regularly help buyers searching for apartments across the Costa Blanca, whether they are looking for somewhere to use during holidays, an investment property, or a place they can enjoy for longer stays later on.
Many buyers also read through our local guides before deciding which area suits them best, including:
Update by the Hamiltons Real Estate team – July 2026
